injeanius

Client: Pivot Brands

The Pivot Brands Company is an innovation studio focused on consumer products.

Tools used:

  • Balsamiq
  • Adobe Photoshop
  • InVision
  • Atom

Objective

To develop an online presence and digital footprint while driving online sales by featuring patented products sold exclusively through the online stores.

My Role

My role as a front-end engineer and UX designer entailed the development of branding and style guidelines, development of an ERD and sitemap based on the user journey, creation of lo-fidelity wireframes in Balsamiq, high-fidelity website layouts and prototypes in Photoshop, as well as front-end web development of site designs and re-designs. The themes that inspired the designs were concepts of fun and innovation. The HTML/CSS code was built on the React framework and Node.js.

“
It's very common for websites to become a little too crowded and try to do things which distract from the product. With Comet & Day One Fitness, the sites made were set to focus on the product and serve as tools to turn a click into a sale.” — Charles Peralo, Founder & CEO

Solution

I worked directly with the graphic designers and back-end engineers to build out each site from the ground up ensuring a mobile-friendly experience with responsive pages. We thoughtfully discussed the details of each site during our rapid prototyping sessions. In working with the back-end engineers, we were able to setup the React framework and proprietary order fullfillment process. I coded the HTML/CSS from concept to check-out. When analyzing the user experience, the sites were designed to highlight the importance of limiting user selection, having a clear call-to-action on the landing page and eliminating the number of clicks between pages. Additionally, we strategically added an email notification system for our high-volume products that have sold out of inventory with the intention of driving repeat business and customer traffic. A social media gamification component was also included to trigger customer engagement and reward brand loyalty.